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How Do People Know You're in Business? Marketing Articles | April 24, 2005

One of the most important things to do now that you?ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.



You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business Wholesale NBA Basketball Jerseys , and why they should do business with you!


One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know; it always amazes me how many people forget to give their cards to friends and family. Even if you ?think? your family knows what you do ? you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it?s much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it. Make sure your cards are professionally printed and have no spelling mistakes. This may be the
first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better.


Make sure your cards have as many to contact you as possible: snail mail, fax, phone Wholesale Nike Basketball Jerseys , email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do ? if you just have your name and phone number on your card it?s likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, ?Who can you possibly give 5 business cards to?? How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I check in at the dentistdoctorvet Wholesale New Basketball Jerseys , go to meet with my child?s teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!


Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. A press kit includes a bio of company owners Wholesale Authentic Basketball Jerseys , key products and black and white photos of key people in the business. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you?re not familiar with how to write one here is an outline: How to Write a Press Release. Here?s an example of a real press release that I used. The newspaper editor liked it so much, they sent out a reporter who did a story and a photographer who took a photo. Here?s the finished product! So, a well written press release can gain you a good deal of publicity ? and all it costs you is a little time ? if you write it yourself. If you don?t want to write it yourself, hire someone to write it for you.


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