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Keeping Control of your Brochure Making Computers Articles | March 9 Matthijs de Ligt Jersey , 2005
A printed brochure will never go passé because it is something every company needs. It is an avenue to keep customers coming. Brochures can be simple as black and white copy on a tri-fold sheet or it can be complex as text uses full color graphics and photos on a glossy paper. Convenience of brief, targeted messages to prospective customers is the benefit of brochures. Another is that customers can easily pass the information to another, therefore, it is a built-in advertisement.
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A call-to-action brochure needs a brief history of the organization or business. This type of brochure is normally broad in scope. The aim of this is to inspire a group to either join the organization or bring their business needs to you. Informative brochure, on the other hand, is used to educate the audience about a specific function or product.
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If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go for the picture because it is where we base our purchasing decisions.
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